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Juice Days

Juice Days

World Juice Days are initiatives in different member countries celebrating various fruit and vegetable juices but with a common aim of raising consumer awareness of the benefits of drinking 100% juices by holding special events and communications via social media.

Dates vary as they hold significance in each country, for example in Turkey and Spain this represents the change of the seasons.

The benefits of 100% juices are detailed in the IFU scientific review – “Fruit Juice Nutrition and Health”  which can be found in the articles section of the website.

In summary. Fruit juices and vegetable juices are very complex consisting of hundreds of substances. They contain also essential vitamins and minerals as well as bioactive compounds that are known to have many health benefits. Although studies are fragmented and need to be expanded, particularly in the clinical area, juices may play a role in
diseases related to chronic inflammation, cancer, heart and bone diseases, problems related to cognition and aging, and possibly insulin resistance. The mode of action of these fruit juice compounds in most cases seems to be by modulating gene activity. Fruit juices, consumed in moderation as part of a balanced diet, offer both: health and disease risk reduction properties. Furthermore, to identify moderate fruit juice consumption as inadvisable in the context of obesity and dental health, would deny the consumer a perfectly healthy and nutritious food, and be completely contrary to the totality of the current scientific evidence.

More information on the benefits of Fruit Juices are detailed on the European Fruit Juice Association (AIJN) web page Fruit Juice Matters and Juice Products Association (JPA) page Sip Smarter

If you would like to include your own event on this page then please contact