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Who is who

How IFU works

Executive Committee and Staff

Kees Cools

President

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Demir Sarman

Vice President

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Klaus Heitlinger

Treasurer

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Kees Cools

Kees Cools became President of the IFU in October 2020. The President is the highest elected position within the IFU. In collaboration with the Board (Executive Committee), he determines the objectives and strategy of the Association and gives direction to the Executive Director. Kees has been a member of IFU's Executive Committee since 2005 enabling members to take advantage of his long standing expertise in the food and beverage market.

After his Business Administration study, Kees started his career in the international fruit juice business when innovative carton packaging came to the market and took juice into the portfolio of other industries such as dairies. He travelled the world and pioneered the juice industry and was part of a time during which world-wide juice consumption expanded to higher levels, while industrial juice professionalism was building up.

More recently as an Executive Director of the Döhler Group, Kees was responsible for the company's global processed Fruits & Vegetables business and member of the board which he still advises. The job requires close and frequent contact with key people in the global ‘’Juice‘’ world, involving raw material producers, juice beverage brand & private label bottlers and consumer & retail marketing specialists.

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Demir Şarman

Demir Şarman has been the Vice-President of the IFU since October 2020. He is President of the Agribusiness, Energy and Industry Group at Anadolu Grubu. Following a financial audit and consultancy career at Arthur Andersen Turkey, Demir joined the Anadolu Group’s Beverage Division, Anadolu Efes in 1997. Between 1997 and 2009, he held several positions within that division including CFO of Efes International and Group Strategy & Business Development Director. At the beginning of 2010, Demir was appointed Managing Director & CEO of Anadolu Etap, established as a Joint Venture of Anadolu Group, Özgörkey Holding and Brazilian based Cutrale Group. Demir graduated from the Middle East Technical University with a BSc.Economics. He has an MBA degree from the University of Chicago and he is also a Certified Public Accountant. Demir is a board member of the Fruit Juice Association (Meyed), VP of TUSIAD’s Food & Agriculture Working Group and Chairman of the Turkey-Brazil Business Council within DEIK.

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Klaus Heitlinger

Klaus Heitlinger was appointed as Treasurer of the IFU in January 2023. Klaus is a graduate engineer in agriculture. He started his career in 1991. For 14 years he was a subject specialist on fruit juice, wine, cattle and meat at the Association of Agricultural Trade and Industry, Stuttgart. He has been the Managing Director of the Association of the German Fruit Juice Industry, Bonn since October 2008.

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BIO 4

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Executive Committee Regional Representatives and Past President

Dirk Lansbergen

Past President

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Anne-Sophie Royant

Western Europe

AIJN

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Monther Alharthi

Middle East

Arab Beverages Association

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Maxim Novikov

Russia

DRINKSUNION

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Dirk Lansbergen

Dirk Lansbergen currently serves on the IFU Executive Committee as the immediate Past President. He has been a member of the Executive Committee since 2007, serving as President from 2014 to October 2020.

Dirk started his career in the juice industry in 1993 and has since worked in Italy, Germany, Argentina, Austria and USA and holds a bachelor degree in economics and a master in finance & accountancy. He currently works and lives in London, UK. He has recently founded Juice Alliance, a global network of stakeholders in the fruit and vegetable industry.

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Anne-Sophie Royant

Anne-Sophie has been Secretary General of the AIJN, European Fruit Juice Association, since September 2023.

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Monther Alharthi

Monther Alharthi obtained a Bachelor's Degree in Business Administration from Portland State University, Portland, Oregon, U.S.A. in 1980 and a Masters Degree in International Business from South Western University, Washington D.C., U.S.A. in 1983. He joined Al-Rabie Saudi Foods Co. Ltd. in 1984 and from 1997 until recently he was the Executive Director of the company. Monther is currently a member of the Al-Rabie Board and the Chairman of the Arab Beverages Association (ABA).

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Maxim Novikov

Maxim Novikov has held the post of President of Russian Union of Juice, Water and Beverages Producers (DRINKSUNION) since 2019. He is also a member of the Public Council of the Russian Ministry of Agriculture. Maxim holds a Masters in Engineering and Technology, Moscow State University of Printing Arts. Since 2011, he has held several positions (Executive Director, President, Chairman) in various companies, organisations and commissions. Maxim became a Board Member of the IFU in September 2019.

Dianne Nury

North America

Juice Products Association (JPA) & Vie-Del Company

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Slim Othmani

Africa

Association of Algerian Beverages Producers (APAB) & NCA-Rouiba

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İpek İşbitiren

Turkey, Caucasus and Israel

MEYED - Turkish Fruit Juice Industry Association

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Juliana Pires

South America

Louis Dreyfus Company

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Ziad Husseini

South East Europe

Coca-Cola Hellenic Bottling Company

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Dianne Nury

Ms. Dianne S. Nury serves as the Chief Executive Officer & President of Vie-Del, a family-owned winery, distillery and fruit juice processor in Fresno, California.

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Slim Othmani

Slim Othmani is Chairman of the Board of Directors of NCA-Rouiba (now part of the Castel Group) in Algeria. He holds a degree in computer engineering from the University of Mathematics and Computer Sciences and an executive MBA from the Mediterranean School of Business in Tunis.

Slim is a member of the board and co-founder of several other companies as well as co-founder and vice-president of APAB (Algerian Drink Producers Association). He was decorated with the title of Chevalier de la legion d’honneur by the French government in 2018 for his commitment to improve the business environment in Algeria.

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İpek İşbitiren

Ipek is the Secretary General of MEYED, the Turkish Fruit Juice Industry Association .......

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Juliana Pires

Juliana has over 12 years' experience in the multinational Agribusiness company Louis Dreyfus Company (LDC). Today she occupies the position of Global Quality and Industry Director with solid experience in the Citrus Business. Throughout her career, she has acquired national and international experience with industry and quality operations, focusing on management of people, management system, process, projects and products for operational excellence, development of high-level teams and high profits. She also has experience in Innovation, Sustainability, Quality Control and Assurance, Research & Development and Customer Service.

Juliana is also a member of the CitrusBr Technical Committee. She holds a bachelor degree in Food Engineering by the “Universidade Federal Viçosa – MG/ Brazil” and a MBA in business from “Fundação Getulio Vargas - FGV”.

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Ziad Husseini

Ziad started his career in 2001 with Danone in France, then joined Procter & Gamble in Switzerland in 2003 where he built extensive experience in Global Strategic Procurement across all Business Units of P&G and covering Chemicals, Ingredients, Packaging, Marketing and Innovation. He also developed broader supply chain skills by spending several years managing long term investments plans, strategic planning and CAPEX for one of P&G’s fast growing business, global laundry pods. In 2019, Ziad joined Coca Cola HBC, moving to Vienna and then to Amsterdam as a Managing Director and board member of CCHBC’s Procurement company. He oversees all Packaging and Ingredients Procurement for the Group, including Coca Cola HBC juices business in Greece, Italy and Eastern Europe. In his capacity, Ziad is also deeply involved in achieving sustainability targets for the company.

Ziad joined the IFU Executive Committee in October 2023 as the Regional Representative for South East Europe.

Commission Chairs

David Hammond

Legislation Commission

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Mikko Hofsommer

Methods of Analysis Commission

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Mario Gozzi

Science & Technology Commission

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Margarita Maier

Marketing Commission

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Working Group Chairs

Shannon Doherty-Andall

Sustainability Working Group

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Junnan Gu

Nutrition Working Group

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Andreas Politzer

Microbiological Working Group

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Staff

Tatiana de Paula Campos

Executive Director

Tatiana Campos is an international and governmental relations professional with nearly two decades of experience building bridges between companies, governments, institutions, and sectors. During her career, she has guided more than 200 foreign and Brazilian companies in their market access projects, working for entities and governments from Brazil, Germany, Belgium, and Switzerland. Tatiana has solid experience in institutional affairs and advocacy and from 2019 to 2023 she was the international representative of CitrusBR, the Brazilian orange juice industry association, made up of the largest global exporters: Citrosuco, Cutrale, and Louis Dreyfus Company. As CitrusBR's Institutional and International Relations Director, Tatiana has always worked closely to IFU, and since 2020 was the South American representative of its Executive Committee.

Tatiana holds a degree in International Relations from the University of São Paulo (USP) and an MBA in Foreign Trade and International Business from Fundação Getúlio Vargas (FGV-SP). She is fluent in English, German and Portuguese and has good knowledge of French and Spanish. During her career she participated in several international trade forums, including the International Agri-Food Network (IAFN), the BRICS AgriBusiness Working Group and the Women Inside Trade (WIT). In 2022 she was invited by the United States Department of State to participate in the International Visitor Leadership Program (IVLP). Also in 2022 Tatiana was invited to be one of 50 mentors worldwide for the FAO's Women SMEs Accelerator Program in Africa.

   

Email:  tatiana@ifu-fruitjuice.com 

Aintzane Esturo

Technical Director

Aintzane is well known throughout the fruit juice community and brings to IFU a wealth of knowledge on technical and sustainability matters of importance for the fruit juice industry.   As the new Technical Director Aintzane will support the continued development of IFU science-based commissions, responsible for publication of methods, guidelines and e-learning materials, as well as participating in the many international IFU events.

   

Email:  aintzane@ifu-fruitjuice.com 

Stefania Moeri

Marketing Director

Stefania Moeri Hertach was appointed Marketing Director of the IFU in May 2024. Hailing from Switzerland and based in Wetzikon, Stefania brings a wealth of expertise with over 20 years of experience guiding teams in the hospitality, gastronomy and business development realms across both Brazil and Switzerland.

She is responsible for marketing projects, public relations, event organization, social media and member relations. 

   

Email:  stefania.moeri@ifu-fruitjuice.com 

Dominique Vasseur

Membership Support Manager

Dominique was appointed as IFU Membership Support Manager in September 2019. She is responsible for providing organisation and administrative support to the Board, Management and Commissions. She also assists with various events including the annual IFU Juice Conference as well as maintaining communication with the members, ensuring that all available information and documents are up to date.

Prior to joining the IFU, Dominique worked as Personal Assistant to the Managing Director of a multinational manufacturer of soft drinks and fruit juices.  She has held other PA positions and has 12 years' experience as Conference and Events Manager in the hotel and catering industry. 

   

Email:  dominique@ifu-fruitjuice.com 

John Collins

Consultant

John was the IFU Executive Director from July 2015 until March 2023 when he retired from this role. He is currently supporting the IFU as a consultant.

John has held various technical and industry association positions within the juice industry for over 30 years and is a food technology graduate.

   

Email:  john@ifu-fruitjuice.com